Numbers alone won’t make your strategy work. Here’s what will.

Black Friday is now the unofficial kick off to Christmas shopping in the retail calendar. And what used to be a quiet period in late November has become a critical revenue window. Here are 3 key trends that will impact the success of the event & some actions for retailers and consumers to maximise the opportunity.

As a retailer, are you engaging in the right way with your customer? Recent research* shows that more than half of Irish shoppers say price   is their primary decision-maker. Confidence remains fragile, and the weekly shop has become a tighter equation. But there is nuance to this behaviour : customers aren’t simply looking for “cheap.”  They’re looking for value clarity . Here are 4 steps you can take as a retailer to re-define value in your proposition and ensure you resonate and connect...