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My Story

So how did I get here?

I have always loved fashion & trends and am fascinated how events, economics, everyday life & culture actually inform and create them. After completing a law degree and a postgraduate diploma in History of Art & Design I began my career  in Dunnes Stores, moving up the ranks to buyer and then leaving to open and run my own boutique, Ruby, which I operated in Tralee, for almost 4 years.

My next move was to join Primark in their International Buying Office in Dublin and later move to their UK office. While in London I worked for Ralph Lauren (Polo Factory Outlet EMEA) & Dorothy Perkins. 

I have occupied senior roles in both fast fashion and luxury retail and have seen at first hand how very different target markets will still align on the basic buying principles. I also learned that I loved the business end of things and strategy & commercial planning were as interesting to me as curating product.

In 2019 I returned to Kerry from London in search of a different work life balance with my young family. Consultancy has offered me this solution: I love the world of retail: the business side and  the product side. and now enjoy how consultancy allows me to apply my expertise from working with international retailers to different businesses and individuals - providing people with solutions and frameworks to build & lead  more compelling businesses.

In 2023 I completed my diploma in Business Sustainability & achieved a distinction. As our world is constantly changing, I'm constantly learning and now enjoy being able to coach businesses, communities & clubs on how they can lead more sustainable lives.

And when I'm not working or spending time with my family, you'll usually find me in deep water. I'm a marathon swimmer and member of a 4 person swim relay team. Last year we swam The English Channel from England to France & Fenit Lighthouse in Kerry to Loop Head Lighthouse in Clare.  

Always going the distance.

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