So how did I get here?
I have always loved fashion and rends and I am fascinated how events, economics, everyday life and culture actually inform and create them. After completing a law degree and a postgraduate diploma in History of Art and Design I began my career  in Dunnes Stores, moving up the ranks to buyer and then leaving to open and run my own boutique, Ruby, which I operated in Tralee, for almost 4 years.
My next move was to join Primark in their International Buying Office in Dublin and later move to their UK office. While in London I worked for Ralph Lauren (Polo Factory Outlet EMEA) and Dorothy Perkins. 
I have occupied senior roles in both fast fashion and luxury retail and have seen at first hand how very different target markets will still align on the basic buying principles. I also learned that I loved the business end of things and strategy and commercial planning were as interesting to me as curating product.
In 2019 I returned to Kerry from London in search of a different work life balance with my young family. Consultancy allows me to apply my expertise from working with international retailers to different businesses and individuals - providing people with solutions and frameworks to build and lead  more compelling businesses.
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In 2023 I completed my diploma in Business Sustainability and achieved a distinction. As our world is constantly changing, I'm constantly learning and now enjoy being able to coach businesses, communities and clubs on how they can lead more sustainable lives.